JCPenney’s New Everyday Lower Pricing

By | February 1, 2012

After a several-week advertising blitz, jcpenney unveiled its new corporate strategy today:  everyday lower prices, easy returns any time, and everyday free shipping to your store or to your home on $50+ orders (no coupons required).  They also have a new logo.

Among the changes at jcpenney:  they no longer have a “clearance” section — they’re calling it “best prices,” and they’ll add new items on the first and third Fridays of the month.  (I think this Relic Foil Stud Belt, in the Best Prices section for $4, is a steal!)

Also, rather than having sales that last just a few days, they’ll have a selection of items that are their “month-long values” with additional savings over the everyday low price.   For example, this month Arizona toddler jeans are $10 each, misses St. John’s Bay scoop-neck tees are $5, and men’s St. John’s Bay solid pique polos are $12!

Check out the new JCPenney, and as always you’ll earn 1% cashback from QR on your purchases!

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